The NuVantage Group specializes in market development consulting services.
We have found the following books to be complementary with our experience
and great reads in their own rite.
Rules for the New Economy
- By Kevin Kelly
- 179 pages, October 1999
- When working at the idea stage, it helps to test your product concept
against Kevin Kelly's insights into today's market trends. Although
you can violate these rules, you're better off trying to leverage
market trends than fight them.
Tech Start Up
- By John L. Neshheim
- 343 pages, March 2000
- Revised and updated, this classic reference tool is the one book
you have to read before you embark on the idea-to-market journey.
It's filled with many real world examples and plenty of equity charts
from well know Internet startups.
- By Adrian J. Slywotzky & David J. Morrison
- 342 pages, January 1998
- In today's profit-sensitive startup environment, potential investors
want to know how and when your company will make money. Rather than
something to be worked out later when you have the full team in place,
positive cash flow should be core, right now, to everything you plan
Ventures: The Guide for Entrepreneurial Success
- By C. Gordon Bell (with John E. McNamara)
- 387 pages, April 1991
- Although it predates the Internet economy, the guidelines presented
in this book are as relevant today as they were ten years ago. Read
this book if you have any questions about what it takes to lead a
startup. Also read it before you join anyone else's startup.
- By Pierre Mornell
- 226 pages, July 1998
- As the saying goes, first rate people hire first rate people, second
rate people hire third rate people, and third rate people hire morons.
When it comes time to start hiring people, every entrepreneur should
read this book. Twice.
- Geoffrey A. Moore
- 227 pages, August 1999
- In Silicon Valley this book is the bible for marketers in early
stage companies. For entrepreneurs, don't even think about writing
your business plan until you have internalized the lessons in this
Anatomy of Buzz: How to Create Word of Mouth Marketing
- By Emanuel Rosen
- 304 pages, October 2000
- A world-class, go-to-market strategy cost a ton of money. If your
idea lends itself to word-of-mouth marketing, you might be able to
design a strategy that helps your customer do your marketing for you.
- By Eric G. Flamholtz & Yvonne Randle
- 320 pages, March 2000
- Almost all startups drop the ball when their growth rate explodes.
This book helps management understand when and how to change the organization
in response to shifting customer demand.
Entrepreneur's Guide To Business Law
- Constance E. Bagley & Craig E. Dauchy
- 608 pages, January 1998
For entrepreneurs, this is the book to read before you retain
a lawyer. Get it, read it, and keep it close by on the shelf if
you want to save yourself a lot of grieve and money.
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